Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing methods such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing(SMM), Content Marketing, Blog Writing, E-mail Direct Marketing, Display Advertising, e-books, and many other forms of digital media.
Search engine optimization (SEO)
Search engine optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of search results returned by search engines. There is no payment involved in this. The majority of web traffic is driven by the major commercial search engines, Google, Bing, Yahoo! etc.
Although social media and other types of traffic can generate visits to your website. Aiwin Media will help you to increase your online visibility and put your brand in front of the right audience by creating custom responsive websites and mobile apps that produce higher conversions, and execute omnichannel marketing services to create greater brand awareness, engagement, and loyalty.
Search Engine Marketing (SEM)
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages. Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at a precise moment. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
Social Media Marketing (SMM)
Social media marketing is the use of social media platforms and websites (FaceBook, Twitter, YouTube, LinkedIn, Google+, Instagram, Pinterest, WhatsApp, etc.) to promote a product or service and gaining traffic or attention to your site or social media.
Most of these social media platforms have their own built-in data analytics tools, which enable you to track the progress, success, and engagement of your paid ad campaigns. Aiwin Media helps you to promote your products and services through social media paid and free services.
SMS and Email Marketing
SMS text messaging provides a cost-effective, efficient, and secure way to communicate. It Provides worldwide message delivery, detailed reporting, link click tracking, and integration with the email marketing channel to increase your overall conversion rates.
Email is still a heavily used communication platform for consumers, brands, and enterprise marketers to drive sales, customer acquisition, and customer retention. If you’re looking to add email and SMS marketing to part of your integrated online marketing program, we have the perfect solutions for you.
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